In any market, there are three things that helps a home sell faster: the right location, the right price and the right feeling for the individual that is looking to buy. Two of these are controllable; and the latter....well there is hardly anything that can be done about the property's location.
Even in this economy and the current real estate market , people are still buying homes. Job transfers into and out of Memphis are still taking place, both civilian and military. There are still individuals retiring and transitioning from one home to the next. And as few as they may be, in a large city like Memphis, some people are in great financial situations and are taking advantage of low interest rates and these individuals are looking to make a major home purchase. So the bottom line is although the real estate market has seen a dramatic down turn, homes are still selling which is why it is so important that home sellers make their home memorable! Any Memphis real estate agent will tell you that the market is indeed saturated with enough homes. You can see for yourself by taking a look at a site like Realtor.com. If your home doesn't stand out and make potential buyers remember your great room or the wonderful master suite with the cozy sitting area, you can forget it.
This brings me to the most important thing that can be done to help sell a house; and that is marketing the home effectively both internally and externally. Internal marketing is doing everything possible to prepare the actually property for resale, also called "home staging". Staging involves decluttering, deodorizing (or cleaning) and depersonalizing the property. De-cluttering is giving rid of more than half of a rooms furnishings, collections or "what-nots" (as we called them back home), etc. As connected as we can become to these items over the years, they are considered big distractions to potential buyers-- get rid of them! Deodorizing or cleaning may involve hiring a professional cleaning company to come into the home to ensure the carpet and other surface is spotless and to rid the the house of any other odors. Your home is competing with the brand new homes that are also on the real estate market. You must try to convince a potential buyer that there is little difference between your home and the brand new one; in fact yours is better! Lastly, depersonalizing is many times neutralizing the space as much as possible. As much as I enjoy the color red, not everyone does, especially on the walls. Bold colors are fine to accessorize with but should be avoided at all cost on large surfaces like walls, floors, furnishings. Also get rid of all photos, including those of adorable children, grandchildren and cocker spaniels! You want to help potential buyers imagine themselves living in the house-- this is very difficult to do when your personal touches are at every turn.
Much of this work can be done by the home seller; however it should be noted that under 10% of individuals can objectively view their home in order to do the job well. Most certified home stagers are specially trained in what appeals most to potential home buyers; they will have an eye for creating special emotional points throughout the home that will connect will the widest range of buyers. The cost of home staging services in Memphis will range anywhere from $150 to $1000K depending on what needs to be done to prepare the home for the market. Home staging has to make financial sense; otherwise you have surely wasted your money. If you are putting money into an upgrade or service for a resale property, you definitely should know what your return on investment will be. If the thought of putting additional costs toward a home you are trying to sale turns you off right away, I would suggest that you try to remember that the cost of staging is much much less than the first price reduction of your home. This is where external marketing comes in. External marketing is what the agents does to help sell the home. This could include open house showings, real estate publication submission, and the internet. According to 2007 research done by the National Association of Realtors, 84% of homeowners used the internet to search for homes even before contacting their agent. This is why it so important that homes are properly staged so that good photos are taken and posted on all the real estate websites.
The The aim is to bring a potential buyer to your door as much as possible and we hope to wow with the "reception areas" ?????????????????????!
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